Colgate Bright Smiles, Bright Futures(R) Kids’ Initiative Visits Houston, TX. Month-long educational campaign addresses oral health deficiencies that disproportionately affect Hispanics

HOUSTON, May 5 // — Colgate and the Hispanic Dental Association
officially declared April El Mes de la Salud Bucal: Un Mundo de Sonrisas
Saludables (Oral Health Month: A World of Healthy Smiles(R)) as part of an
ongoing commitment to quality oral care among the Hispanic community. The
Latino population has the lowest incidence of dental visits when compared to
any other ethnicity and ranks the highest for untreated dental caries among
children, according to a 2007 study by the National Center for Health
Statistics for the Centers for Disease Control and Prevention (1).

In response to the low number of annual Hispanic dental visits, Colgate is
providing free dental screenings for disadvantaged children at select
retailers throughout Miami, Los Angeles, Houston and New Jersey as part of the
Colgate Bright Smiles, Bright Futures(R) kids’ initiative. Essentially, the
educational campaign is structured to remind Hispanics that prevention is less
costly than treatment and as such, strong oral health habits at home are
extremely important.

For more information on El Mes de la Salud Bucal and easy at-home oral
health tips, visit www.colgate.com/espanol

About Colgate-Palmolive: Colgate-Palmolive is a leading global consumer
products company, tightly focused on Oral Care, Personal Care, Home Care and
Pet Nutrition. Colgate sells its products in over 200 countries and
territories around the world under such internationally recognized brand names
as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso,
Kolynos, Elmex, Tom’s of Maine, Ajax, Axion, Soupline, and Suavitel, as well
as Hill’s Science Diet and Hill’s Prescription Diet pet foods. For more
information about Colgate’s global business, visit the Company’s web site at
http://www.colgate.com.

(1) Table 94, United States 2007, National Center for Health Statistics,
CDC, http://www.cdc.gov/nchs/data/hus/hus07.pdf#094.

NOTE TO EDITORS: High-resolution images are available at:
http://www.hispanicprwire.com/home.php?l=in

    Contact: Yvette Regalado
    SIBONEYUSA
    305-373-2535
    yregalado@siboneyusa.com

SOURCE Colgate

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Emerging Evidence Shows Strawberries Can Help Lower Cholesterol

New Study Further Validates Advice to Eat More Strawberries to Improve Health

WATSONVILLE, Calif., Oct. 5 /-USNewswire/ — According to a new study published in the October 2009 issue of Nutrition Journal, women with metabolic syndrome had reduced total cholesterol levels - including LDL - after a brief period of daily consumption of a strawberry-based beverage.

This news comes on the heels of recent research conducted by David J.A. Jenkins, MD, PhD, that showed antioxidant levels in strawberries can improve and maintain the effectiveness of cholesterol-lowering diets. Both of these recent studies concluded that the cholesterol lowering effects may be attributed to one or more of the following: antioxidants, fiber, or phytochemicals in strawberries.

The new study found that women with metabolic syndrome who consumed two cups of a beverage made with freeze-dried strawberry powder, twice a day for four weeks, showed a decrease in cholesterol levels. This is important because high cholesterol is known to be a risk factor for cardiovascular disease (CVD) in women with metabolic syndrome and contributes to CVD mortality in both women and men. Additionally, those same women showed an increase in ellagic acid, an antioxidant found in strawberries, during the four-week period, indicating that the phytochemicals in strawberries are easily absorbed.

Lead researcher, Arpita Basu, PhD, RD, Nutritional Sciences at Oklahoma State University, was encouraged by the results and said, “In just four weeks, we saw a significant reduction in cholesterol among these women who had moderately elevated cholesterol levels. This is exciting news as we look closer at the potential of strawberries when it comes to disease prevention.”

Overall, these types of studies continue to demonstrate a valid scientific reason for eating strawberries on a regular basis - not just for taste - but for health. California strawberries are a super fruit that can be easily incorporated into a healthy lifestyle since they are grown year-round and available in supermarkets across the country. And, as America’s favorite fruit, they are an easy daily choice for people of all ages.

About Metabolic Syndrome

Metabolic syndrome is a significant health problem which includes dyslipidemia (low HDL, high triglyceride), impaired glucose tolerance, hypertension and central obesity. This increases the risk for type 2 diabetes and CVD.

A link to the provisional abstract for the study can be found can be found here:

Freeze-Dried Strawberry Powder and Metabolic Syndrome Study

More Information on California Strawberries:

About the California Strawberry Commission

The California Strawberry Commission is a state government agency that represents an industry of more than 500 growers and 60 shippers and processors of California strawberries. With a focus on food safety education, Commission strategies also include production and nutrition research, trade relations, public policy and marketing communications.

SOURCE California Strawberry Commission

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