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Ex-smokers who lived to tell about their health struggles hitting the airwaves in an ad-campaign geared to make people kick the habit. “If you’re going to cut through the clutter, you have to have something to say that is of interest to people,” said USC Advertising Professor Karen Mallia. “Whether that’s for information or entertainment [...]
A short documentary on BodyMc/Bogdan, a patriotic smoker, who has been smoking since his early teens. He shares with us his passion and addiction to smoking and gives us reasons why we too should smoke. GORILLA SHANKS FILMS 2012